Zoho CRM is a cloud-based customer relationship management platform developed by Zoho Corporation, designed to manage lead generation, pipeline tracking, omnichannel customer communication, and sales process automation.
It serves as the flagship product in Zoho’s suite of business software, widely adopted by small businesses, mid-market companies, and global enterprises seeking an alternative to costlier platforms like Salesforce or HubSpot.
Supports tracking leads through customizable deal stages, multiple sales pipelines, and automatic lead scoring based on demographic rules or behavioral engagement.
Provides a visual process-builder that enforces sales playbooks. Teams cannot advance a deal to a new stage without completing required actions (such as logging a call, uploading a contract, or obtaining discount approval).
Delivers predictive deal-win probabilities, anomaly detection, sentiment analysis of customer communications, and optimal times to call or email specific contacts.
Features Zoho’s low-code scripting language (Deluge), enabling developers to write custom serverless functions, create webhook triggers, and orchestrate deep integrations with external ERP, accounting, or billing tools.
Syncs quotes, invoices, and payment statuses directly into customer records.
Unifies customer support tickets alongside sales deal histories.
Generates advanced business intelligence, cohort retention analysis, and revenue forecasting.
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